Incorporated in 2011, Novus Loyalty is a technology-driven company that provides loyalty and rewards solutions for industries like Fintech, E-commerce, Software, Banking, FMCG, Real Estate, and more. The company offers a modern loyalty platform built with the latest technology.The company provides both customizable and ready-to-use program models, including point-based rewards, event-triggered campaigns, cashback systems, purchase-linked promotions, and digital vouchers. Its platform is flexible, easy to integrate with existing systems, and works across web, mobile apps, and physical stores for a smooth customer experience.It offers both On-premises with infrastructure and SaaS (software as a service) models along with AI powered analytics to its clients.On-Premises: Installed on the client’s servers or private cloud for full data control ideal for large businesses with strict security needs.SaaS (Cloud-based): Subscription model that’s easy to set up and manage perfect for businesses that need a quick and scalable solution.Market presence: The company operates in both Indian and international markets. In the domestic market, it serves customers across the states of Telangana, Haryana, Uttar Pradesh, Maharashtra, Punjab, Tamil Nadu, Rajasthan, Delhi, and Karnataka while it serves customers globally in UAE, USA, Australia, and Puerto Rico.As of January 31, 2026, the company had around 50 personnel.Competitive StrengthsComprehensive Loyalty SolutionsExperienced promoters and management teamQuality assurance and quality certificationClients in international markets
| Category | Shares Offered* | Total Amt* (₹ Cr.) |
|---|---|---|
|
Anchor
|
230,000 | ₹3.360 |
|
QIB (Ex Anchor)
|
1,940,000 | ₹28.320 |
|
NII
|
585,000 | ₹8.540 |
|
Retail
|
1,365,000 | ₹19.930 |
| Total ** | 4,120,000 | ₹60.150 |
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min — 2 Lots) | 2 | 2,000 | ₹292,000 |
| Retail (Max — 13 Lots) | 13 | 13,000 | ₹1,898,000 |
| S-HNI (Min — 14 Lots) | 14 | 14,000 | ₹2,044,000 |
| S-HNI (Max — 66 Lots) | 66 | 66,000 | ₹9,636,000 |
| B-HNI (Min — 67 Lots) | 67 | 67,000 | ₹9,782,000 |
| Category | QIB | NII | Retail | Total | ||||
|---|---|---|---|---|---|---|---|---|
| Ex. Anchor | Anchor Investor | Total QIB | Below ₹10L | Above ₹10L | Total NII | |||
| Allocation (No. of shares) | — | — | — | — | — | 585,000 | 1,365,000 | 1,950,000 |
| Allotment price (Rs.) | 146 | 146 | 146 | 146 | 146 | 146 | 146 | 146 |
| No. of applications | — | — | — | — | — | — | — | — |
| No. of shares applied | — | — | — | — | — | — | — | — |
| Amount collected (Rs.cr.) | 28.32 | 3.36 | 31.68 | — | — | 8.54 | 19.93 | 60.15 |
| No. of times subscribed | — | — | — | — | — | — | — | — |
| No. of shares allotted | — | — | — | — | — | 585,000 | 1,365,000 | 1,950,000 |
| Amount (Rs.cr.) | 28.32 | 3.36 | 31.68 | — | — | 8.54 | 19.93 | 28.47 |
| No. of allottees | — | — | — | — | — | — | — | — |
| Category | Shares Offered | Amt (₹ Cr) | Size (%) |
|---|---|---|---|
| Anchor / Market Maker | 230,000 | ₹3.36 |
5.58%
|
| QIB (Ex Anchor) | 1,940,000 | ₹28.32 |
47.09%
|
| NII / HNI | 585,000 | ₹8.54 |
14.20%
|
| Retail (RII) | 1,365,000 | ₹19.93 |
33.13%
|
| Total | 4,120,000 | ₹60.15 |
100.00%
|
| Particulars | 30 Sep 2025 | 31 Mar 2025 | 31 Mar 2024 |
|---|---|---|---|
| Revenue from Operations | 71.43 | 104.63 | 73.61 |
| EBITDA | 7.79 | 5.69 | 4.82 |
| Profit After Tax (PAT) | 5.80 | 3.58 | 2.96 |
| Net Worth | 18.89 | 13.09 | 9.50 |
| Total Assets | 21.83 | 14.81 | 12.36 |
| Reserves & Surplus | 6.64 | 13.08 | 9.49 |
| Total Borrowings | Not Available | Not Available | 0.82 |
| EBITDA Margin (%) | 10.91% | — | — |
| PAT Margin (%) | 8.13% | — | — |
Novus Loyalty Ltd proposes to utilize the net proceeds raised through this IPO for the following objects as stated in the Draft Red Herring Prospectus (DRHP) filed with SEBI: