FSN E-Commerce Ventures Ltd.

Incorporated in 2012, Nykaa is a consumer technology platform, delivering a content-led, lifestyle retail experience to consumers. The company has a diverse portfolio of beauty, personal care, and fashion products, including their own brand products manufactured by them. The company operates under 2 major verticals:Nykaa: Beauty and personal careNykaa Fashion: Apparel and accessoriesUnder the Beauty and Personal Care Offering, the company has 197,195 SKUs from 2,476 brands primarily across make-up, skincare, haircare, bath and body, fragrance, grooming appliances, personal care, and health and wellness categories as of March 31, 2021. For beauty and personal care offerings, Nykaa's business is mainly inventory-led. The company manufactures its owned brand beauty and personal care products through third-party manufacturers and are sold under their brand name such as "Nykaa Cosmetics", "Nykaa Naturals" and "Kay Beauty".Apparel and accessories verticals consist of 1,350 brands and over 1.8 million SKUs with fashion products across four consumer divisions: women, men, kids, and home. Nykaa Fashion also has six owned brands.The company provides an omnichannel shopping experience to its customers by providing both online and offline shopping channels. Online channels include mobile apps, websites, and mobile sites while offline channel consists of 73 physical stores spread across 38 cities in India.Competitive Strengths:One of India's leading specialty beauty and personal care companies.Major brands offering their products on Nykaa's platform for saleCapital efficient business with strong growth and profitabilityCompany's advanced technology platformFounder-led company with an experienced management team

FSN E-Commerce Ventures Ltd. proposes to utilise the net proceeds from the Issue for the following objects: