Infibeam Incorporation Ltd.

Infibeam Incorporation Ltd is Ahmedabad, Gujrat based e-commerce company offering cloud-based, modular, customizable and scalable technology platform as well as e-commerce infrastructure and logistics support for a diverse universe of merchants, products and services. Company operates Infibeam.com, one of India's leading multi-category e-retail website.Infibeam business operations are broadly divided as follows:1. Infibeam BuildaBazaar e-commerce marketplaceAn online marketplace offering customizable online storefront solutions on a scalable platform, including mobile applications, digital product catalogue, content management, promotions handling, access to payment gateways as well as fulfilment services. It provides cost-effective marketing and distribution solutions to the customers. As of March 31, 2015, we had 33,489 registered merchants.2. Infibeam.com e-retail siteInfibeam.com is an online shopping website for Indian retail customers. The website sells over 15 million products across 40 product categories.As of March 31, 2015, Infibeam.com had more than 7.2 million active users.Company has 13 logistics centers across 12 cities in India including in Mumbai, Bengaluru, Delhi, Gurgaon, Kolkata, Hyderabad, Guwahati, Jaipur, Pune, Lucknow, Ahmedabad and Chennai.Company have also set up a joint venture company with Sony Entertainment Limited to develop, build and own software applications by offering downloading and streaming of licensed digital music content.Competitive StrengthsCompany believe that the following are its key competitive strengths:1. Integrated e-commerce business model with a large merchant and customer base2. Advanced and scalable technology3. One of the leading e-retail operations in India4. Association with established brands5. Experienced management team and qualified and motivated workforce

Infibeam Incorporation Ltd. proposes to utilise the net proceeds from the Issue for the following objects: