Parag Milk Foods Ltd.

Incorporated in 1992, Parag Milk Foods Ltd is Pune based dairy-based branded food producer. Company is involve in collection, distribution of milk and producing dairy-based branded consumer products including cheese, ghee, whey proteins, paneer, curd, yoghurt, milk powders and dairy based beverages. All products of the company are made from cow milk.Company's manufacturing facilities are located at Manchar in the Pune district of Maharashtra and Palamaner in the Chittoor district of Andhra Pradesh. Company's supply chain network includes procurement from 29 districts across Maharashtra, Andhra Pradesh, Karnataka and Tamil Nadu, through over 3,400 village level milk collection centres. Parag Milk Foods Brand and product lineup under them:1. GowardhanGowardhan brand is targeted at house-hold consumption and to be used as cooking ingredients. The products under this brand includes fresh milk, curd products (curd, trim curd and buttermilk), ghee, paneer, butter, milk powders, whey proteins, gulab jamun mix and shrikhand.2. GoTargeted at children and the youth generation, primarily for direct consumption. The products under this brand includes cheese products, UHT milk (go milk, go slim milk and go supremo milk), fresh milk: go kidz, fruit yoghurts in six flavours, fresh cream and beverages (lassi and buttermilk in two flavours).3. Pride of CowsFarm-to-home concept of milk, directly delivered from the farm to a consumer's door-step, through a subscription model. Targeted at household consumers seeking premium quality cow's milk. The product include under this brand is cow milk.4. Topp UpTargeted at the youth generation and travellers as a source of instant nourishment. The products under this brand includes flavoured milk in six flavours.Competitive Strengths:1. Well Established Brands Targeting a Range of Consumer Groups2. Integrated Business Model3. Diversified Product Portfolio and Customer Base4. Growing Pan-India Distribution Network5. Established Track Record of Growth and Financial Performance6. Experienced Senior Management

Parag Milk Foods Ltd. proposes to utilise the net proceeds from the Issue for the following objects: