Issue Price
₹575
Per Share
GMP
+₹2
+0.35% Grey Market
Est. Listing
₹577
Expected Price
Min. Application
₹29,900
2 lots × 26 shares
Incorporated in August 2015, Purple Style Labs Limited is a multi-brand luxury omni-channel fashion platform operating under Pernia’s Pop-Up Shop (PPUS), offering a curated portfolio of luxury fashion products across womenswear, menswear, jewellery, accessories and kidswear, with a focus on wedding and occasion wear. The Company sources products from 1,109 active designer brands as of March 31, 2026, including Seema Gujral, Anushree Reddy, Amit Aggarwal and Rohit Gandhi & Rahul Khanna.The Company operates through an omni-channel business model comprising Experience Centers, its website, mobile application, telephonic and digital sales channels, events and exhibitions. As of March 31, 2026, it had 14 Experience Centers globally, including 12 in India and one each in London and New York. During Fiscal 2024–2026, the Company served more than 200,000 unique customers, while in Fiscal 2026 it recorded ₹7,215.62 million in Total PPUS GMV and an average order value of ₹75,504.88.The Company has established a strong international presence, serving customers across India, the US, UK, Middle East, Australia and other markets. Its platform provides customers access to curated Indian luxury fashion while enabling designer brands to reach a wider domestic and global customer base without establishing their own retail and distribution networks. The Company is led by Abhishek Agarwal, Promoter, Whole-Time Director and CEO, supported by an experienced management team and Board with expertise across retail, sales, marketing, product management, consultancy and finance. As of March 31, 2026, the Company had 1,266 permanent employees.Competitive StrengthsMulti-brand omni-channel luxury platform with a wide portfolio of products and strong designer relationships.Omni-channel business model focused on operational efficiency.Robust international presence.Strong customer retention and network effects supporting monetization.Experienced management team and Board.
Purple Style Labs Ltd proposes to utilise the net proceeds from the Issue for the following objects:
| Category | Shares Offered | % Issue | Amount (₹ Cr)* | Subscription |
|---|---|---|---|---|
| QIB (Ex Anchor) | 9,075,174 | — | ₹521.82 Cr | 1.20x |
| NII / HNI | 1,540,890 | — | ₹88.60 Cr | 0.87x |
| Retail (RII) | 1,210,022 | — | ₹69.58 Cr | 1.59x |
| TOTAL | 11,826,086 | 100.00% | ₹680.00 Cr | 1.19x |
| Category | Lots | Shares | Amount (₹) |
|---|---|---|---|
| Retail (Min) | 1 | 26 | ₹14,950 |
| Retail (Max) | 13 | 338 | ₹194,350 |
| sNII (Min) | 14 | 364 | ₹209,300 |
| bNII (Min) | 68 | 1,768 | ₹1,016,600 |
| Particulars | 31 Mar 2026 | 31 Mar 2025 | 31 Mar 2024 |
|---|---|---|---|
| Revenue from Operations | 567.07 | 494.00 | 510.03 |
| EBITDA | 30.37 | 41.99 | 31.63 |
| Profit After Tax (PAT) | -285.40 | -188.38 | -47.71 |
| Net Worth | -52.28 | 117.50 | 39.51 |
| Total Assets | 829.60 | 497.05 | 458.39 |
| Reserves & Surplus | -116.40 | 118.01 | 39.34 |
| Total Borrowings | 371.40 | 112.79 | 116.33 |