Issue Price
₹183
Per Share
GMP
+₹12
+6.56% Grey Market
Est. Listing
₹195
Expected Price
Min. Application
₹219,600
2 lots × 600 shares
Incorporated in June 2022, Simca Advertising Limited provides advertising services, with a focus on Out-of-Home (“OOH”) media in Mumbai and Maharashtra.The company provides a range of OOH advertising options such as hoardings, gantries, bus panels, shelters, kiosks, utilities, and vinyl signage to help brands connect with audiences in public spaces.They customise campaigns based on audience behaviours and objectives, selecting locations and designing media plans to maximise reach and value.Their comprehensive services help clients utilise public space to increase awareness and visibility.The company manages over 100 Out-of-Home (OOH) media assets in Mumbai, including arterial roads, major junctions, commercial hubs, and markets.The company serves a diverse client base across sectors like advertising, entertainment, real estate, fashion, lifestyle, insurance, and government.As of May 31, 2025, the company had a team of 31 individuals.Competitive Strength:High Visibility: OOH advertising ensures strong brand exposure by capturing attention in high-traffic areas. Technological Advancements:The adoption of digital technologies, including Digital OOH, has improved engagement by delivering dynamic and interactive content.
Simca Advertising Ltd. proposes to utilise the net proceeds from the Issue for the following objects:
| Category | Shares Offered | % Issue | Amount (₹ Cr)* | Subscription |
|---|---|---|---|---|
| QIB (Ex Anchor) | 927,000 | — | ₹16.96 Cr | 32.94x |
| NII / HNI | 1,029,600 | — | ₹18.84 Cr | 185.62x |
| Retail (RII) | 1,056,000 | — | ₹19.32 Cr | 70.36x |
| Market Maker | 159,000 | — | ₹2.91 Cr | — |
| TOTAL | 3,012,600 | 100.00% | ₹55.13 Cr | 68.94x |
| Category | Lots | Shares | Amount (₹) |
|---|---|---|---|
| Retail (Min) | 1 | 600 | ₹109,800 |
| Retail (Max) | 13 | 7,800 | ₹1,427,400 |
| sNII (Min) | 14 | 8,400 | ₹1,537,200 |
| bNII (Min) | 68 | 40,800 | ₹7,466,400 |
| Particulars | 31 Dec 2025 | 31 Mar 2025 | 31 Mar 2024 |
|---|---|---|---|
| Revenue from Operations | 78.16 | 75.09 | 49.31 |
| EBITDA | 14.37 | 13.49 | 7.72 |
| Profit After Tax (PAT) | 10.68 | 9.98 | 5.78 |
| Net Worth | 28.05 | 17.37 | 7.39 |
| Total Assets | 57.96 | 36.67 | 19.80 |
| Reserves & Surplus | 19.25 | 17.32 | 7.34 |
| Total Borrowings | -0.01 | 0.28 | N/A |