Varun Beverages Ltd.

Incorporated in 1995, Varun Beverages Ltd is franchisee of carbonated soft drinks (CSDs) and non-carbonated beverages (NCBs) sold under trademarks owned by PepsiCo in India and internationally. Information in this paragraph is provided by chittorgarh.com, India's No. 1 IPO Investment Portal.The company produces and distributes a range of CSDs under the brands of Pepsi, Diet Pepsi, Seven-Up, Mirinda Orange, Mirinda Lemon, Mountain Dew, Seven-Up Nimbooz Masala Soda, Seven-Up Revive, and Evervess.Company also produces and distributes NCBs under the brands of Tropicana Slice; Tropicana Frutz (Lychee, Apple and Mango); and Nimbooz, as well as packaged drinking water under the brand Aquafina. In addition, the company has the franchise for Ole brand of PepsiCo products in Sri Lanka. Visit chittorgarh.com for more detail.They sells its products to retail outlets, including e-commerce, supermarkets, hypermarkets, convenience stores, bars, and restaurants, as well as to grocery stores through distributors. As of April 30, 2016, they operated 16 production facilities across India and five production facilities in their international licensed territories.Competitive Strengths:1. Demonstrated ability to grow Sales Volumes2. Strategically located large and technologically advanced production capabilities3. Wide spread and integrated sales and distribution network that ensures effective market penetration4. Significant markets with high growth potential5. Creating value through alignment with PepsiCo

Varun Beverages Ltd. proposes to utilise the net proceeds from the Issue for the following objects: