IPO Issue Details
Issue Price / Price Band₹114 per share (Fixed Price)
Face Value₹10 Per Share
Lot Size1,200 Shares per Lot
Total Issue Size7,44,000 shares (aggregating up to ₹8.48 Cr)
Issue TypeBookbuilding IPO
Sale Type / CategoryFresh Capital
Exchange / PlatformNSE SME
IPO TypeSME
Subscription OpenMon, 13 May 2024
Subscription CloseWed, 15 May 2024
Anchor AllotmentSun, 12 May 2024
Basis of AllotmentThu, 16 May 2024
Initiation of RefundsFri, 17 May 2024
Credit of Shares to DematFri, 17 May 2024
Listing DateTue, 21 May 2024
UPI Mandate Deadline2024-05-15
Application & Investment Details
Retail — Min (1 Lots)₹1,36,800 — 1,200 shares
Retail — Max (13 Lots)₹1,778,400 (13 Lots)
HNI — Min (2 Lots)₹2,73,600 — 2,400 shares
EPS (Pre-IPO)₹2.11
EPS (Post-IPO)₹6.66
P/E Ratio (Pre-IPO)54x
P/E Ratio (Post-IPO)17.1x
Net Offer to Public7,06,800 shares (aggregating up to ₹8.06 Cr)
Reserved for Market Maker37,200 shares (aggregating up to ₹0.4241 Cr)
Pre-IPO Promoter Holding20,79,000 shares
Post-IPO Promoter Holding28,23,000 shares
About Veritaas Advertising Ltd.
Incorporated on July 31, 2018, Veritas Advertising Limited is a comprehensive advertising agency that provides 360-degree services across various platforms.The company owns advertising spaces in West Bengal, Guwahati, and Shillong, making it one of the few media-owning marketing and advertising agencies. The company also operate in Delhi, Mumbai, and Pune.The company offers a premium ecosystem and comprehensive advertising solutions platform for advertising media services. This includes Brand Strategy, Events, and Outdoor (OOH) Media services, which cover various advertisement modes like police booth hoardings, newspaper insertions, brochures, and display of outdoor hoardings, among others.The company's service offering includesCreate brand presence & educate your customers;Increase brand reach & visibility;Create high recall and goodwill for the brand;Engage & interact with your targeted customers; andIncrease sales & boost conversions.The clientele of the company includes some well-known names such as TVS, Honda, Ultratech Cement, Star Cement, Greenply, ITC Limited, Raipur Electronics, Mitsubishi Electrics, ILS Hospitals, ICA, Delhi Public School so on and so forth.As of January 31, 2024, the Company has 71 employees on its payroll.
Objects of the Issue
Veritaas Advertising Ltd. proposes to utilise the net proceeds from the Issue for the following objects:
1
Funding the capital expenditure towards setting up of new Police Booths in West Bengal, Assam, Maharashtra and Delhi;
2
Funding the capital expenditure in Pole Kiosks for setting up of traffic signal point displays in Kolkata, Mumbai and Pune;
3
General Corporate Purposes
Shareholding & Lock-in
Pre-IPO Promoter Holding
20,79,000 shares
Post-IPO Promoter Holding
28,23,000 shares